Marketing Financial Services

Get tips on campaign planning – including setting objectives, developing strategy, and implementing tactics, as well as effective budgeting. Uncover the value of successful brand management, the role of public relations (PR), and how to best utilize digital, social media, and content marketing channels. Additionally, discover steps to help integrate and grow the marketing function within a bank's organizational structure. Develop a greater understanding of the relationship between strategic business planning and strategic marketing. Gain insight into best practices for conducting market research and preparing a SWOT analysis. Marketing Financial Services explores the best practices every marketer should know.
140.00